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Fundraising for a difference: Joanne’s story

7 March 2022


2022 03 07 Joanne Camp Chat2

Camp Quality would not be the same without our amazing volunteers that work behind the scenes (or behind the screen) to ensure camps go ahead no matter the circumstances. Our camps and the Camp-in-a-Box initiative require not only companions, but a vast team of big-hearted people who  work tirelessly to pull it all together. Joanne Martin, our Auckland-based Camp Quality Community Fundraising Coordinator is no exception and has already had an incredible impact since she jumped on board with us only six months ago.  

With over 22 years of experience in event management, Joanne has been involved with some incredible organisations including The Starship Foundation, NZ Marketing Association, NZ Football Association and more. When she’s not busy for us, Joanne enjoys sports, and spending quality time with her family – comprised of her husband and three “extremely busy” teenage kids.  

Personal ties

Joanne’s connection with Camp Quality dates back to our humble beginnings in the ‘80s when one of her family members was a camper. Established in 1985, Camp Quality held its first camp in Auckland with just 22 attendees, so we’ve come a wee way since then. Joanne is amazed to see how Camp Quality has grown over the years, catering to roughly 300 children in five regions across New Zealand annually.

Joanne image5

When asked what drew her back, Joanne strongly believes that kids living with cancer deserve to have as much fun as possible while being surrounded by friends and companions who truly understand their journey.  

A tricky journey

Joanne’s role keeps the wheels turning here at Camp Quality, and part of this is about supporting the incredible fundraising efforts of the region’s volunteers. Joanne has the crucial task of organising our fundraising events and donation channels – a role that is no easy feat in the current climate.  She describes her first six months with us as a “tricky journey” given the constraints of lockdowns and other restrictions. It has not been easy and, like all of us, Joanne has had to get creative and think outside the box. You can expect to see more of Joanne’s handiwork in this arena, beginning with an online auction with The Good Sell, which runs until 31 March.  

2022 03 07 buddybear

Getting creative was the standout theme for all campers this year as we got stuck in with camp activities from home. Joanne was proud to be a part of the team that launched ‘Buddy’ bear, Camp Quality’s newest addition and mascot that was included in every camper’s Camp-in-a-Box.  

Joanne is just one of the many incredible people behind our new initiatives and we’re so grateful for her support in bringing summer camps to homes across the country, and making a huge difference to children’s lives amidst their cancer journeys.




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